Bonne Maman
One of our longest running brand partnerships: a white label creperie, a bespoke Bonne Maman menu and thousands of warm samples served across the UK.
1,000s
Samples served
Fresh crepes with Bonne Maman conserves and spreads, made to order at every event
100%
Bonne Maman branded
The van, the menu and the crew all trade as the Bonne Maman Creperie
48 hrs
To the wrap report
Serves, timings and photography after every day of the campaign
A creperie in their colours
For Bonne Maman we run our full white label service: a restored Citroën van trading as the Bonne Maman Creperie, with a branded menu built around their conserves and sweet spreads. Guests queue for a warm crepe and meet the brand at its very best.
About our white label service
Sampling that people actually queue for
Sweet spreads at Tesco Head Office
When Bonne Maman launched their new line of sweet spreads, we took the creperie to Tesco Head Office and folded every flavour into the menu. A promotional campaign with a queue from first service to last, and a team who could talk about the range as well as any brand manager.
Sampling for brands“Crepe Salut are a dream to work with. The van looks like it has always been ours, and the samples never stop moving.”
Tim, Marketing at Bonne Maman
What we do for Bonne Maman
One partner for sampling and marketing, from a single store opening to a national marketing tour.
Sampling
Conserves and spreads served properly, folded into fresh crepes rather than handed out on a tray.
Marketing tours
The Bonne Maman Creperie on the road, taking the brand to shows, markets and stores across the country.
Promotional campaigns
Launch days and seasonal pushes built around a queue, planned and staffed by one team.
A bespoke menu
A menu written around the range, from strawberry conserve classics to the newest sweet spreads.
Planning something similar?
If you'd like your brand on the hatch of a vintage van, tell us what you're launching and we'll tell you how we'd run it.